Expected Goals Does Not Know Who Is Shooting
Expected goals answered plainly: what the model counts, why headers score lower, why providers disagree, and three ways to cite it in a match report.
Author: Danielle Ortiz
Danielle Ortiz covers the numbers behind a result and what they can honestly support. She writes about box scores, shot maps and tracking data, and about the distance between a statistic and the story it gets used to tell. Her recurring subject is the analysis that falls apart on a second reading.
What Belongs in the First Hundred Words of a Match Report
How to write a match report opening that works: the four facts a reader needs in the first hundred words, the three that can wait, and a full rewrite.
Fifteen Matches Before That Stat Means Anything
Early season stats are mostly noise. Which match numbers settle in three weeks, which need fifteen matches, and how to phrase the claim honestly.